Marc Jacobs Project Protect The Skin You Are In

Images via Models.com
spring/summer 2011 

Rotary raise founds to help people and fights against diseases with all its resources and fashion can be about helping people too. Marc Jacobs Project Protect The Skin You Are In proves What I’m saying. Take a closer look on what it is all about:

Marc Jacobs created celebrity nude T-shirts as part of an ongoing campaign to raise awareness about the deadly skin cancer and benefit melanoma research at the NYU Cancer Institute at NYU Langone Medical Center. The campaign, which features more than a dozen celebrities baring all for skin cancer, has already raised over $1 million for the NYU School of Medicine's Interdisciplinary Melanoma Cooperative Group (IMCG).

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